3 Curiosidades sobre Identidade Visual que você precisa saber

A identidade visual é um dos pilares mais importantes para o sucesso de uma marca. Ela vai além de apenas um logotipo ou um conjunto de cores – é a essência visual que comunica quem a empresa é, o que representa e como deseja ser percebida pelo público. Se você está interessado em branding ou apenas curioso sobre como grandes marcas constroem sua imagem, aqui estão três curiosidades sobre identidade visual que você talvez não conheça.

1. A cor não é escolhida por acaso

Você já se perguntou por que algumas marcas usam determinadas cores em sua identidade visual? A escolha das cores é uma decisão estratégica, baseada em estudos de psicologia das cores. Cada cor provoca uma reação emocional específica e pode influenciar a percepção do consumidor sobre a marca.

2. Tipografia pode contar uma história

As fontes tipográficas utilizadas na identidade visual de uma marca são escolhidas com tanto cuidado quanto as cores. A tipografia comunica o tom e a personalidade da marca, seja ela séria, divertida, moderna ou tradicional.

3. A Identidade Visual deve evoluir com o tempo

Embora uma identidade visual deva ser consistente para manter o reconhecimento da marca, ela não precisa ser estática. Grandes marcas, como Google e Starbucks, atualizam sua identidade visual ao longo dos anos para se manterem relevantes e em sintonia com as mudanças de mercado e as expectativas dos consumidores.

Essas atualizações podem ser sutis, como um ajuste na paleta de cores ou na tipografia, ou mais radicais, como a criação de um novo logotipo. O importante é que qualquer mudança seja planejada para preservar a essência da marca enquanto a moderniza.

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